Enhancing the member experience at The Gym Group
The Gym Group, a leading high value, low cost gym operator, has joined forces with Selecta UK, part of Selecta Group - Europe’s leading self-service provider, to introduce next-generation vending solutions across its 245+ gyms nationwide. Designed to enhance the member experience, the vending solution will provide 24/7 access to premium fitness-focused products, from high-performance nutrition to essential gym accessories.
With an engaging, interactive touchscreen interface, these state-of-the-art vending machines offer gym members a seamless, self-service shopping experience. The product selection is carefully curated to support fitness goals, featuring top brands Cellucor, Applied Nutrition, Huel, Vitamin Wells, Nocco, Barebells, and more. Members can also purchase gym accessories including training towels and padlocks, ensuring they have what they need for a hassle-free workout.
Developed by connected retail technology firm Bright.Blue, the solution seamlessly extends the gym’s brand while enhancing both the look and functionality of each space. Members can easily browse detailed product information, add multiple items to their basket, and check out securely using contactless payment — all in just a few taps.
Beyond instant purchases, the platform introduces “virtual product” slots — a first-of-its-kind feature that lets members access a wider range of items and services than what’s physically stocked. From home delivery and subscriptions to digital services, virtual product slots unlock more choice, flexibility and a better customer experience — all from a single, easy-to-use machine.
Selecta and Bright.Blue’s digital-first vending machines also provide valuable data insights on product demand, allowing gym operators to ensure stock levels match member preferences. This solution highlights where technology-driven solutions are being adopted to enhance convenience, drive engagement, and improve member satisfaction in the fitness industry.